{"id":2054,"date":"2022-04-21T11:44:44","date_gmt":"2022-04-21T11:44:44","guid":{"rendered":"https:\/\/demos.ascendoor.com\/ascendoor-magazine-pro\/?p=2054"},"modified":"2022-07-06T04:09:58","modified_gmt":"2022-07-06T04:09:58","slug":"the-true-life-of-a-rebrand","status":"publish","type":"post","link":"https:\/\/demos.ascendoor.com\/corporaze-blog\/the-true-life-of-a-rebrand\/","title":{"rendered":"The True Life of A Rebrand"},"content":{"rendered":"\n<p>When you&#8217;re first starting a business, branding is likely the last thing on your mind. After all, it&#8217;s hard to sit down and flip through fonts when you&#8217;re still trying to figure out who your customers are (and where to find them).<\/p>\n\n\n\n<p>Plus, even if you made creating a brand identity a priority, in the beginning, a change in business plans might have made your initial branding strategy obsolete. Whether your branding design efforts started (and ended) with a logo jotted down on a napkin, or you whit boarded your way through the complete branding process &#8212; from brand values to logo variations &#8212; somewhere along the way things stopped working.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>But if you&#8217;re considering a rebrand because your company&#8217;s vision, mission, values, and market are no longer reflected in your brand, then a rebrand might be the right decision.<\/p><\/blockquote>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"http:\/\/demos.ascendoor.com\/corporaze-blog\/wp-content\/uploads\/sites\/86\/2022\/04\/pexels-oliver-mussiett-639146-min.jpg\" alt=\"\" data-id=\"3802\" data-full-url=\"http:\/\/demos.ascendoor.com\/corporaze-blog\/wp-content\/uploads\/sites\/86\/2022\/04\/pexels-oliver-mussiett-639146-min.jpg\" data-link=\"https:\/\/demos.ascendoor.com\/corporaze-blog\/?attachment_id=3802\" class=\"wp-image-3802\" srcset=\"https:\/\/demos.ascendoor.com\/corporaze-blog\/wp-content\/uploads\/sites\/86\/2022\/04\/pexels-oliver-mussiett-639146-min.jpg 640w, https:\/\/demos.ascendoor.com\/corporaze-blog\/wp-content\/uploads\/sites\/86\/2022\/04\/pexels-oliver-mussiett-639146-min-300x200.jpg 300w, https:\/\/demos.ascendoor.com\/corporaze-blog\/wp-content\/uploads\/sites\/86\/2022\/04\/pexels-oliver-mussiett-639146-min-600x400.jpg 600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"http:\/\/demos.ascendoor.com\/corporaze-blog\/wp-content\/uploads\/sites\/86\/2022\/04\/pexels-anna-nekrashevich-7552373-1-min-724x1024.jpg\" alt=\"\" data-id=\"3812\" data-full-url=\"http:\/\/demos.ascendoor.com\/corporaze-blog\/wp-content\/uploads\/sites\/86\/2022\/04\/pexels-anna-nekrashevich-7552373-1-min.jpg\" data-link=\"https:\/\/demos.ascendoor.com\/corporaze-blog\/?attachment_id=3812\" class=\"wp-image-3812\" srcset=\"https:\/\/demos.ascendoor.com\/corporaze-blog\/wp-content\/uploads\/sites\/86\/2022\/04\/pexels-anna-nekrashevich-7552373-1-min-724x1024.jpg 724w, https:\/\/demos.ascendoor.com\/corporaze-blog\/wp-content\/uploads\/sites\/86\/2022\/04\/pexels-anna-nekrashevich-7552373-1-min-212x300.jpg 212w, https:\/\/demos.ascendoor.com\/corporaze-blog\/wp-content\/uploads\/sites\/86\/2022\/04\/pexels-anna-nekrashevich-7552373-1-min-768x1086.jpg 768w, https:\/\/demos.ascendoor.com\/corporaze-blog\/wp-content\/uploads\/sites\/86\/2022\/04\/pexels-anna-nekrashevich-7552373-1-min-1086x1536.jpg 1086w, https:\/\/demos.ascendoor.com\/corporaze-blog\/wp-content\/uploads\/sites\/86\/2022\/04\/pexels-anna-nekrashevich-7552373-1-min-600x848.jpg 600w, https:\/\/demos.ascendoor.com\/corporaze-blog\/wp-content\/uploads\/sites\/86\/2022\/04\/pexels-anna-nekrashevich-7552373-1-min.jpg 1280w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When you&#8217;re first starting a business, branding is likely the last thing on your mind. After all, it&#8217;s hard to&hellip;<\/p>\n","protected":false},"author":7,"featured_media":3812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[213],"tags":[],"class_list":["post-2054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art"],"jetpack_featured_media_url":"https:\/\/demos.ascendoor.com\/corporaze-blog\/wp-content\/uploads\/sites\/86\/2022\/04\/pexels-anna-nekrashevich-7552373-1-min.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/demos.ascendoor.com\/corporaze-blog\/wp-json\/wp\/v2\/posts\/2054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demos.ascendoor.com\/corporaze-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demos.ascendoor.com\/corporaze-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demos.ascendoor.com\/corporaze-blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/demos.ascendoor.com\/corporaze-blog\/wp-json\/wp\/v2\/comments?post=2054"}],"version-history":[{"count":0,"href":"https:\/\/demos.ascendoor.com\/corporaze-blog\/wp-json\/wp\/v2\/posts\/2054\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demos.ascendoor.com\/corporaze-blog\/wp-json\/wp\/v2\/media\/3812"}],"wp:attachment":[{"href":"https:\/\/demos.ascendoor.com\/corporaze-blog\/wp-json\/wp\/v2\/media?parent=2054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demos.ascendoor.com\/corporaze-blog\/wp-json\/wp\/v2\/categories?post=2054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demos.ascendoor.com\/corporaze-blog\/wp-json\/wp\/v2\/tags?post=2054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}