When you’re first starting a business, branding is likely the last thing on your mind. After all, it’s hard to sit down and flip through fonts when you’re still trying to figure out who your customers are (and where to find them).
Plus, even if you made creating a brand identity a priority, in the beginning, a change in business plans might have made your initial branding strategy obsolete. Whether your branding design efforts started (and ended) with a logo jotted down on a napkin, or you whit boarded your way through the complete branding process — from brand values to logo variations — somewhere along the way things stopped working.
But if you’re considering a rebrand because your company’s vision, mission, values, and market are no longer reflected in your brand, then a rebrand might be the right decision.