The Right (and Wrong) Reasons to Rebrand
Rebrands are complicated and carry big risks.
Even big brands aren’t immune — just look at Uber. After redesigning its logo, 44% of people were unsure of what Uber’s logo represented.
Ultimately, knowing the risks of rebranding can help you determine whether or not you’re going into a rebrand for the right reasons.
If you’re looking at rebranding your business because sales have been slow or brand awareness efforts don’t seem to be paying off, you might want to reconsider — these issues can potentially be solved by creating a new marketing strategy or conducting market research to identify the underlying cause.